Email Marketing


Email Marketing Solution

MailRoom

Promoting your products or services by email can be a powerful and flexible form of direct marketing. You can communicate your messages quickly and cheaply. You can also tailor your message to specific types of customer more cost-effectively than with paper-based marketing.

Together with Mailroom, a browser based email marketing program you can create any number of html emails from newsletters through to a traceable sales email. Find out exactly who has opened your email, even forwarded on to a college or friend

see below some of Mailrooms great features

General Features

  • CAN-SPAM compliant email marketing software
  • Language support (language files separate from php code)
  • Templatized (html separate from php code)
  • Server / User Timezone support
  • Paging everywhere
  • Change per-page results easily
  • PHP Developer API (full API documentation is available after purchase)
  • Postgresql support
  • Forgot password option
  • Copy things (eg lists, newsletters, templates, autoresponders, forms)
  • Built in templates (easy to add more)
  • Only need to set up one cron job for scheduled sending, autoresponders and bounce processing, or they can be set up separately
  • Reminder about cron setup. If it's switched on it will show a message telling you it has been switched on, that message will disappear once a job runs successfully.
  • See when a cron job will run. It will count down and give you an idea of when the next send will go out.
  • Remember login details
  • Built in tutorials
  • context-sensitive help / tutorials
  • New design
  • Improved user-interface
  • If you only have access to one mailing list, you are automatically taken to the next step in whatever process you are performing

Lists

  • Bulk changes to list subscribers (change all to html/text, make them active/inactive)
  • Copy lists
  • Merge multiple lists into one list
  • Save reply-to, bounce-address, bounce account information with a list
  • Allow imap bounce account
  • Allow extra mail settings to be saved per list (eg /notls or /nossl)
  • Cron bounce processing if account information is available
  • Bounce processing differentiates between types (hard, soft). Mailroom detects a hard bounce and sets the status of the subscriber to bounced and never emails them again. Mailroom detects a soft bounce but does not change the status of the subscribe until a soft bounce has occurred 5 times on that same subscriber. Once an email has soft bounced 5 times, it is treated as a hard bounce.

Custom Fields

  • Associated with a mailing list not with a user (means sharing a list between user will show custom fields correctly)
  • Can be associated with multiple lists at once
  • New "radio button" type
  • Better data checking when importing/subscribing

Manage Subscribers

  • Search all of your lists at once
  • Option to bypass filtering step
  • Bulk changes (delete multiple at once, change them to html/text)
  • Save different stages of subscribe. Eg subscribe request (time + ip address), subscribe confirm (time + ip address)
  • Save different stages of unsubscribe. Eg unsubscribe request (time + ip address), unsubscribe confirm (time + ip address)
  • Only show custom fields associated with the list a subscriber is on
  • New "bounce" and "unsubscribe" status

Import Subscribers

  • Import subscribe date
  • Handle quotes around field names properly
  • Much better reporting about import results (see duplicates, problems with data etc)
  • Option to add subscribers to any autoresponders the list has

Banned Subscribers

  • Global ban list (bans across all lists)
  • Upload a file of email addresses to ban

Newsletters

  • Bulk actions (make multiple newsletters active/inactive at once)
  • Better attachment handling
  • Save/Save and Exit buttons (can save as you are going)
  • No need to refresh to upload a file or import from a url
  • Check and warn about missing unsubscribe links
  • Archives are an rss feed so easily changed and easily ported to an external website
  • Choose whether to archive per newsletter

Sending Newsletters

  • Can send to multiple lists at once (removes duplicates before it starts)
  • A send through the popup can be paused, cron turned on, it will pick it up and continue the send and vice-versa
  • Cron sending will create the queue just before it starts (so if you schedule in advance, new subscribers will be picked up and any unsubscribes will be removed before starting the process)
  • Can embed images into an email
  • Change character set / encoding for each send
  • Cron sending can pick up "broken" or interrupted mailings
  • Auto-optimizing of sends (database is automatically optimized before and after a send)
  • Admin and user get notified if a user goes over per-month of max-emails limits

Autoresponders

  • Bulk actions (make multiple autoresponders active/inactive at once)
  • Save/Save and Exit buttons (can save as you are going)
  • No need to refresh to upload a file or import from a url
  • Option to add existing subscribers to the autoresponder
  • Can embed images into an email
  • Change character set / encoding for each autoresponder
  • Better attachment handling
  • Check and warn about missing unsubscribe links
  • Only show custom fields associated with the autoresponders mailing list. Don't let a user include custom fields that aren't associated with the list

Forms

  • Send-to-friend form (with appropriate stats)
  • Better management for ordering custom fields / form options (move things around in an easier fashion)
  • "subscribe form" can now be a "contact form".
  • use appropriate smtp server details that are set (ie will pick up general settings or user settings)
  • can send text and html parts of confirm/thanks emails
  • modify details and send-to-friend can be customised within Mailroom (still can't go on a website though)
  • option to show/hide subscriber format choice
  • Easier customising (form html is outside of code and easily edited)

Stats

  • Show more information (how many sent, how long it took, unique opens)
  • Show open stats, link stats, bounce stats, forwarding stats, unsubscribe stats per newsletter or autoresponder
  • Show trends in subscribes/unsubscribes per mailing list
  • Show trends per user for their send history
  • Show per domain information per mailing list (eg 50% are yahoo subscribers)